That "Easy Button" looks good.

It's tough to not love those Staples commercials, where basic problems are solved by slappin' a red button. Nice!

But are we helping our customers to find the same thing in our stores? For cyclists, the "button" is called a "Survival Kit". Think of the things that ALL novice cyclists should own, maybe just five things. What would those be?
1. Patch kit, 2. Tire levers, 3. Trail use pump (As opposed to home use), 4. Spare tube, 5. Wheel removal tools if needed. This is the absolute minimum I'd want to sell, to pretty much anyone. I know some things aren't on the list, like how to carry it all on the bike. (Seat bag, Camelbak) Everyone needs water, that should be on there too. (Bottles/cages or Camelbak).
What next? Better tools, Tire liners or Slime tube sealant, and a good lock. We've now outfitted the bike, don't forget the rider...

We are experts, let's do everything to get our customers off on the right foot, er, pedal.