Wednesday, February 28, 2007

New Product- "Should we carry this item?"


We get many items sent to us as new products, and each of them are "about to revolutionize" whatever sport they are associated with. "It an amazing product!" "This is totally different!" "Market research and testing tells US this thing is gonna pop, you better get on board...!" "You'll laugh your way to the bank, try it first!"

This company is not quoted above, but SWIGZ dual hydration bottles are an example of a new thing. Almost all of it is made in the US, it holds 24oz divided between two nested 12oz containers. This allows you to have your hydration drink on one side, and water or whatever on the other. Water is mentioned three times on the attached card, vodka is also mentioned three times. They come in four different color combinations, and can be washed in a dishwasher once disassembled. Retail pricing is $12.99 with a 40% margin. More info at www.swigz.com.
The bottle sides are pretty stiff, as that's needed for the structural design. If the valves are closed and the bottle is squeezed moderately, leakage is noted. I think vodka was mentioned as it is clear, unlike the jersey streaks you might get from a colored solution. A fast gulp from this bottle means both sides get squeezed, so the leak factor may be critical.

Sport Chalet associates- let me know if you think we should carry this item. I know what I'm thinking, but I may be wrong. I will report back to our buyers on how many positive replies received from our techs.

3 comments:

Anonymous said...

looks like a cheap gimmick. besides, how hard is it to carry to bottles?

Anonymous said...

wow! i guess it would be a great thing if you were looking to take a drink and get a quick blast of water to the face. I'm thinking that would be a slow seller out of our store. L.B.

Gregg

tothebatcave said...

i think i'm going to say pass. i know that since i have been working at sport chalet the numbers of bottles i have sold can be counted on one hand. i don't think that a two sided bottle that is prone to leaking will sell at all. that's my $.02

spencer