Tuesday, December 18, 2007

Why did we get a "Heads-Up" memo?

It was probably 2002. We had been pursuing a vendor for over a year, and we'd finally got them to consider us. They visited several of our stores, and only one of them dropped the ball. Their Natn'l Sales Manager walked up to our counter, and wasn't greeted in a minute and a half by the tech who was doing a tune up. Not a difficult tune up, but the tech felt like that person would wait. At the 91st second she pivoted from the counter, called our buyer and let them know the deal was off.

We have people working in our stores, and people make mistakes. We do not expect you to do everything perfect, but you are expected to do your best. If the tech above was in the middle of Brain Surgery, his response would have made sense. His action did not, and lost for all of our stores a valued vendor by his choice alone.

The details always make a difference. Please be the one in your store that goes the extra mile, and achieves perfect customer service this month. Make it your goal, and you'll be much more able to do it.

Sunday, December 16, 2007

That "Easy Button" looks good.

It's tough to not love those Staples commercials, where basic problems are solved by slappin' a red button. Nice!

But are we helping our customers to find the same thing in our stores? For cyclists, the "button" is called a "Survival Kit". Think of the things that ALL novice cyclists should own, maybe just five things. What would those be?
1. Patch kit, 2. Tire levers, 3. Trail use pump (As opposed to home use), 4. Spare tube, 5. Wheel removal tools if needed. This is the absolute minimum I'd want to sell, to pretty much anyone. I know some things aren't on the list, like how to carry it all on the bike. (Seat bag, Camelbak) Everyone needs water, that should be on there too. (Bottles/cages or Camelbak).
What next? Better tools, Tire liners or Slime tube sealant, and a good lock. We've now outfitted the bike, don't forget the rider...

We are experts, let's do everything to get our customers off on the right foot, er, pedal.