Confidence or Convenience?
In our group of trainers I’ve been getting more requests lately to change things around, like to just certify someone outside of the class, or have ‘em attend day three of a MM series to demonstrate their skills, or to run a candidate through a series out of order in order to “get him certified”.
Before you ask for this, please ask yourself why you would do this. I’m been tempted in the past, and may have made choices that I’d later regretted. Most of the justifications for an exception will be related to:
a. “He’s really experienced”
b. “He can’t get to the class due to… school/family/kitties/lunch money/whatever”
c. “The store can’t spare his hours for training”
These responses are considered by you because of your:
1. Confidence- “This person presents himself so well (Or helped ME out of a problem) that I can’t possibly waste his time in class.”
2. Convenience- “I can then get another person certified, and/or a manager off my back.”
I understand these things. I once cancelled a Corporate meeting to certify someone 75 miles away. I was there on time, with tools set up for a one-on-one day with an associate with over 10 years of Sport Chalet experience. All three tests and samples laid out like a pro. The guy showed up with an issue that got him dismissed for the day; session rescheduled. I didn’t respect my time or the “Program”, and wasted a day for it. Called myself a "dummy" all the way home too.
If you have the chance to work with a “really experienced” associate in a MM series, your day will go easier. You may even learn something from him, or at least have an easier class! The MM clinic is designed with escalating levels of mechanical participation from the associate, with time between sessions to review and integrate the previous lessons. By running the class in order we reinforce the previous class, which is a huge benefit to all of the associates. You may not be aware of it, but some people learn primarily thru “listening”, “seeing” or “doing”. Depending on the complexity of the demonstration, it may be all three.
Finally, what if their store “can’t spare the associate”? This is going to sound harsh, but that’s not your problem. If they don’t value critical training, it’s a big indication of other problems outside of your control. Stores that support a high degree of proficiency in their associates ALSO have higher SPMH. This is not something I’ve just made up; it’s a proven “action-reaction” linkage. By training their associates, they get better retention of that person. When they spend time with you they learn how to solve problems easier, and how to get questions answered in a way that they will learn no where else. Your time with them has a value that cannot be calculated.
Why would you help to deny these benefits to someone? (I’m not gonna touch the legal side of this here- call me for that one.) There’s a hundred “reasons”, but why? Is it your confidence, or your convenience getting in the way? Stick with the program, Gentlemen. It’s everyone’s best move.
Monday, April 14, 2008
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