This year seven employees from the Specialized Bicycle company and an equal number of invited retailers rode the 660-mile distance to Interbike. I saw bits of their experience on TV stations in Visalia, Southern Calif and Vegas, and thought it was kinda cool. They were also collecting donations for the Susan G. Komen breast cancer fund. They benefited from this exposure in several different ways, but primarily to the bike brand.
Links I could put up quickly, you may need to cut-n-paste 'em:
http://abclocal.go.com/kgo/story?section=news/local&id=6399240
www.bicycleretailer.com/news/newsDetail/420.html
http://carbonneutraljournal.com/wordpress/2007/09/28/getting-to-las-vegas/
http://www.bikemonkey.net/?p=839#more-839
Why don't WE do this next year? It's about 300 miles from Corporate to Las Vegas, and take 4 to 5 days. Rent a 15 seat van, get a person to drive/handle logististics/make lunch and snacks. The outlay could be $1,500. I saw coverage all over, and that would hit our target of showing we are involved with the sport in a manner appealing to all. I would like to designate the "Tour de Cure" as the charity, as I am diabetic and very supportive toward that goal. We'd roll into Interbike with a HUGE dominance in news coverage. I would do it in a heartbeat.
Why wouldn't we? Please leave a comment!
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3 comments:
all you had to say was ride to Vegas, I'm In all the way!!!!!!!!!
Count me in!
Steph says she'll drive the van and take care of snacks and lunches.
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