There is a lot of concern and discussion in our stores about the economy. You may not have been working with Sport Chalet in the days after Sept 11, 2001. Although the country bounced back quickly after that tragic event, our company learned a valuable lesson. Sales went down, but customers kept shopping. When they gained confidence that the country was recovering, sales came back up. Our customers that wanted to be outside running, swimming or skiing a year ago still want to do that. The desire for what we sell has not changed, and the customer will satisfy their needs and wants soon. The customer in your store today is here solely because they want to buy a product. They will buy it, and they’ll buy it from you if you’ll speak with them.
Keep your focus. We are in the customer service business.
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